SUSTAINABLITY
At kyraafashion, we proudly manufacture responsible denim with sustainability at its core. Our dyeing process uses up to 95% less water, with only 250ml per meter. We ensure zero effluent generation, eliminating water pollution completely. No harsh chemicals are used– safe for both people and the planet. We reduce the carbon footprint of denim more than 90% through clean processes. Join us in building a cleaner, more conscious future for fashion.
Revolutionary Sustainable Technology
According to the European Parliament, dyeing and finishing processes in the textile industry account for approximately 20% of global water pollution. Traditional wastewater disposal often involves dumping untreated effluents into rivers and lakes. The World Bank has identified 72 toxic substances commonly used in textile dyeing that severely damage ecosystems. Heavy metals and other harmful chemicals also enter the food chain through irrigation of crops with contaminated water.Wisik Technology, developed by Thesara Industrial Technologies Pvt Ltd our parent company , is a revolutionary and sustainable solution designed to optimize the Indigo dyeing process while significantly reducing the environmental footprint of textile production. Wisik keeps the Indigo dye superficial on the fabric surface, drastically decreasing water, energy, and chemical consumption—not only in dyeing but also in garment washing and finishing.
Reducing Environmental Impact in Denim
Denim remains one of the most resource-intensive and polluting segments of the fashion industry. According to the Ellen MacArthur Foundation, the fashion industry consumes around 93 billion cubic meters of water annually, much of it in textile dyeing. For example, a single pair of jeans requires roughly 3,000 liters of water from raw material cultivation to finished product. Traditional Indigo dyeing involves multiple immersion cycles in large dye vats, followed by chemical-intensive finishing to achieve the desired aesthetics.
Effluent-Free Dyeing with Wisik
Effluent-Free Dyeing with WisikWisik Technology is an easy-fade, effluent-free dyeing solution engineered to create premium vintage aesthetics while drastically reducing water, energy, and chemical usage. By keeping the dye superficial, garments fade naturally during washing using only a fraction of conventional resources. Wisik has been optimized for advanced finishing treatments such as laser and ozone processes, further enhancing both sustainability and design flexibility.Indigo Denim: Up to 85% reduction in water and energy consumption during fabric production.Finished Garments: Compared to conventional denim, jeans treated with Wisik and eco-friendly laundry processes can achieve up to 95% reduction in water and 65% reduction in chemicals used throughout production.